This was a phenomenal initiative between the public and private sector in the form of educating boys and girls with phonetic challenges when assimilating into Canadian culture from overseas.
FROM THE WEBSITE: The TD Read With Me program matches adult volunteers with young struggling readers in Grades 1 - 6. Volunteers support children one-on-one to discover the magic of reading and develop a lifelong reading habit. Various literacy based games and fun books are promoted to discover the magic of reading.
Participants were the children of oil expats from Jordan, Somalia, Syria, Egypt, Lebanon and many other countries in the EAST. The Reading buddies helped them with comprehension, content, understanding and pronunciation of English words.
V was one of the tutors in this program and Kay decided we should give something back, so we did.
The TAGLINE made sense to us. . . What do you think?
Client: TD READ WITH ME
Release: JAN 2011
Industry: BANKING & EDUCATION